If you want to learn how to tie a bow or bake a cake chances are your first stop will be YouTube. If you disagree with that, you might be in the minority who still prefer learning through text, imagery and diagrams. Today 55% of millennials (those born after 1980-00s) choose video over text online, and, almost everywhere you look, people are glued to their mobile devices. These are not only the workforce of tomorrow but the workforce of today. This current workforce has grown up with technology which has integrated with almost every aspect of daily life from health and fitness to . Despite this, the eLearning industry is slow to move; producing text heavy, powerpoint style content that offers little engagement and retention.
So why is there still resistance to move towards interactive video in the eLearning industry? Two things 1) Perceived cost of video content and 2) Aging LMS platforms that struggle with rich-media content, particularly when it comes to mobile. Brendan Kavanagh, CEO of Olive Group, explains how the award-winning agency has grown to 125-member production team that produce video content, games, learning apps and even immersive Oculus Rift environments. He puts forward the case for bite-sized video content and provides case studies on its impact in the construction, retail and hospitality industries.
If you want to stay ahead of the learning curve, no matter what generation you belong to, millennial or baby-boomer, generation X, Y or Z…it’s a talk you won’t want to miss.
LT2016 takes place 3-4 February in the Olympia London. Visit us at Stand A5 and attend the free seminar at 3.30 pm on the 3rd February in Theatre 1. You can register here. For more information or to book an appointment with us at LT2016 click here.
01/02/2016 See all posts